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LeoVegas Group accused of bombarding addict with emails

Swedish online casino LeoVegas is under scrutiny by the Gambling Commission after it was accused of bombarding a suspended player with marketing emails for sister sites within their group.

In January this year, the gambler set up a new account on 21.co.uk after receiving marketing messages. He used the same name and email address, but on this occasion registered and deposited using his mother’s debit card.

Originally, the player who has not been named, had his main LeoVegas account locked for responsible gambling reasons by a member of staff after a 'concerning' interaction on their web-based live chat service.

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Despite the suspension, sister companies within the LeoVegas Group, including Castle Jackpot and Pink Casino, continued sending the addict marketing emails as often as four times daily promising 'free spins' and deposit match bonuses.

Once he had consumed the contents of his mother's bank account, he racked up further debts with a number of pay-day lenders. It was only after spending around £20,000 on various LeoVegas Group sites, the operator asked for ID verification and, on realising that he was using a third-party debit card, they blocked his player accounts.

The Gambling Commission has confirmed it is collecting evidence relating to this case and is examining whether LeoVegas Group breached the conditions of it's licence which allows them to operate legally within the United Kingdom.

A Commission spokesman said today "We are absolutely clear with operators about the rules that they must follow to prevent and protect their customers from experiencing harm from gambling. Where we see evidence that those rules are not being followed, we will investigate."

Last May, the Gambling Commission forced LeoVegas to pay a £600,000 penalty package for a series of failings after a review of the company's licence. The majority of these failings were related to self-exclusion, for accepting bets from problem gamblers who had asked to be barred.

On this occasion, the UK regulator found that 1,894 LeoVegas customers were sent marketing material despite having signed up to their self-exclusion scheme.

 

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